UTM BUILDER
Why Use a UTM Builder?
Tracking the effectiveness of your marketing campaigns is crucial. UTM (Urchin Tracking Module) parameters allow you to pinpoint exactly where your website traffic is coming from.
Key Parameters
- Source: The referrer (e.g., Google, Newsletter, Facebook).
- Medium: The marketing channel (e.g., cpc, email, banner).
- Name: The specific campaign (e.g., spring_sale, onboarding).
How It Works
This tool automatically formats your URL by appending the correct query strings. It ensures that your links are valid and ready for Google Analytics (GA4) without manual errors.
- Smart QR Code Generator Turn your new UTM link into a trackable QR code.
- Keyword Density Checker Optimize the landing page your UTM link points to.
- Slug Generator Create clean URL slugs before adding tracking parameters.
- Title/Meta Previewer Preview how your landing page looks in search results.
- AI Prompt Generator Generate ideas for your next marketing campaign.
Frequently Asked Questions
What is a UTM code?
UTM (Urchin Tracking Module) codes are snippets of text added to the end of a URL to help you track the success of your marketing campaigns in Google Analytics.
Why should I use UTM parameters?
They allow you to see exactly where your traffic is coming from (e.g., "facebook", "newsletter") and which specific ad or link was clicked, rather than just seeing "Direct" or "Referral" traffic.
Is my campaign data secure?
Yes. This tool runs 100% in your browser. We do not store, save, or see your campaign URLs or strategies.
What are the required fields?
At minimum, you should always provide the Website URL, Campaign Source (e.g., 'google'), and Campaign Medium (e.g., 'cpc') to ensure data shows up correctly in analytics.